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Complete Guide Step by Step

By 2024, there is no question that digitalization or online presence is a must for any kind of business. 96%of home buyers search for their dream place of living online, which leaves brick-and-mortar real estate firms little to no choice. Going digital this time is the only way to leverage competition, that’s what Zillow, the largest real estate website in the US did. Now Zillow has over 44.8 million monthly visitors. Building a website also leads to the upscaling of a business. So, in this article, we will focus on why and how to build a new real estate website, the real estate domain, and digitalization. Brace up for our guide!


State of Online Real Estate Market

It is predicted that the revenue of the real estate business in the U.S. will come to nearly $553.3 billion by the end of 2024. Still, the industry is going through a bit of a hardship, as for 37% of new adults finding a home has been a staining endeavor. However, websites and digitalization might make this process a little lighter by adding filters and categories, simplifying the search for a home. There are a set of features that are essential for a new real estate website. So, let’s take a closer look at them.

Building a real estate website can be a great way to showcase your properties and connect with potential clients.

1. Secure your foundation

Domain and Hosting:

Your website needs a web address (domain) and storage space (hosting) to exist online. You can purchase these from domain registrars and web hosting providers.

2. Build your website:
Website Builder vs. Coding: There are two main approaches: website builders offer user-friendly interfaces with drag-and-drop functionality, while coding gives more control but requires technical knowledge. For beginners, website builders are a good option. Popular choices include Wix, Squarespace, and WordPress.com (all have free plans).

3. Design with your audience in mind:

Choose a Template: Most website builders offer real estate-specific templates to get you started with a professional look.Prioritize User Experience (UX): Make sure your website is easy to navigate and visually appealing. Focus on clear menus, high-quality images, and fast loading times.

6. Optimize for Search Engines (SEO)
Local SEO: Since real estate is a local business, optimize your website for local searches by including relevant keywords and targeting your city/region.

7. Additional Tips
Mobile-Friendly Design: Ensure your website looks good and functions well on all devices, especially smartphones.
8. High-Quality Content:

Invest is professional photography and well-written descriptions to showcase your listings effectively.

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Listing System

Besides searching, filtering and sorting, viewing listings also plays an essential role in the user experience. However, there aren’t a lot of choices on how exactly customers can view properties. Usually, such a view combines two things. Firstly, a map on one side of a page. Secondly, a list of properties on the other. But sometimes users have the ability to view a list of properties in a table or photo format. In some cases, viewing can also be done while the search process is on.So, beautiful grids of properties can actually encourage users to take further actions on your new real estate website.


Property Listing Page

A page with a property listing should contain as much information as needed

Generally, a listing’s page has to have:

•Property images
•Map with a pinned address
•Facts and features
•The person who listed this property
•The ability to contact the property owner
Besides the above-mentioned features, it’s advisable to have additional features on a property listing page in order to be competitive in the online real estate domain.

Additional features for the listings page like:

•Floorplans
•Building overview
•Local info: schools, crime, commute, shops
•Ratings and reviews about the district the property is in
•Affordability
•Price trends
•New listings near the house

Property Posting

If you want to know how to create a new real estate website with the ability to view multiple properties, then giving your vendors the ability to list real estate is a must-have feature. A search for a property shouldn’t be any more difficult than finding your dream home. Your visitors don’t need to perform complex actions.

The vendor first chooses whether the property is for sale or rent to place the ad. Second, the vendor enters the address, unit of measurement, city, and zip code. Then they attach it to the map, set the price, add photos, add some facts about the house, a description, and finally – add contact information.


Why should you develop a Real Estate Website?

Building a real estate website should, first and foremost, have a goal. The purpose of all real estate platforms is to solve users’ problems searching for a new property effectively. It allows customers to-


•Find the most appropriate property
•Give buyers and renters a sufficient number of options for properties
•Offer a way for people to contact a real estate agent
•Allow for efficient real estate research News Photo

It is essential to have a top-notch website if you want your real estate business to succeed.


Real Estate Website Advanced Features

An advanced real estate website should allow users to search for properties by specific criteria, such as location, price range, square footage, and the number of bedrooms. Users should also be able to view detailed information about each property, including photos, maps, and descriptions.


Additionally, a good real estate website will provide users with tools to help them estimate mortgage payments and calculate potential savings. A real estate website must offer customer support in users have any questions or problems. You should always include an FAQ page on your site to answer common questions without requiring customers to contact you directly.

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